Target Audience Profile:
This product is aimed at men aged between 18 - 30. They're probably working or middle class men that shop in stores such as Topman, Selfridges, River Island and Schuh. This perfume would attract straight men that are single and looking for a relationship. They would read magazines such as Esquire and other fashion and men's lifestyle magazines.
Advert Appeal:
-Romance
-Brand
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